Tag: strategy
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Low Price Fallacy
As inflation further plagues consumers, many retail brands with a low price position in the market are paying the price. If you know me, you know I’m not the biggest fan of low-price positioning when it comes to brands. To me, it’s a harmful position that harms the business owner(s), staff, and customers. The immediate…
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The Personal Future of Customization
Technology has brought great advancements for customization and personalization. This has helped businesses of all sizes whether service-based or product. We experience customization on a daily basis. Whether that’s the toppings you like to get on your frozen yogurt or your choice of protein or beans on your chipotle bowl this can even be expanded…