Tag: strategy
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Adfitising
What’s the future of advertising with the rise of Artificial Intelligence(AI)? What happens to advertising when every consumer has their own AI agent filtering the world for them? For the past three years, I’ve wrestled with this question as a brand strategist. In a world where most brands are addicted to paid impressions, what happens…
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Affordance Alchemy
As I’ve said before, price is subjective. $100 to one person may be nothing, while it can be a lot for another. This is true for activities as well. Hiking a mountain may seem impossible for one person but a rather doable challenge for another. Running a 5k may seem like getting a tooth pulled…
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The Pain of Price
→ Listen to the Thunq Podcast Episode for this articleHave you ever applied an ointment to a wound and felt no sting? When this happens, we often wonder if the ointment is actually working. The same psychology applies to toothpaste. When companies first introduced non-burning formulas, consumers doubted their effectiveness. To fix this, brands reintroduced…
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Low Price Fallacy
As inflation further plagues consumers, many retail brands with a low price position in the market are paying the price. If you know me, you know I’m not the biggest fan of low-price positioning when it comes to brands. To me, it’s a harmful position that harms the business owner(s), staff, and customers. The immediate…
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The Personal Future of Customization
Technology has brought great advancements for customization and personalization. This has helped businesses of all sizes whether service-based or product. We experience customization on a daily basis. Whether that’s the toppings you like to get on your frozen yogurt or your choice of protein or beans on your chipotle bowl this can even be expanded…