Motif Perceptual Map™

Interpret This Map:
Brands in the top-right zone (High Exp, Distinct, Premium Price) are premium and highly differentiated. Brands in the bottom-left zone (Low Exp, Mainstream, Cheap Price) compete primarily on price and mass appeal. 
→ Use this visualization to identify opportunities for brand differentiation or repositioning.

©2025 Motif Brands Inc. All rights reserved. The Motif Perceptual Map™ is proprietary intellectual property developed exclusively by Reilly Newman for Motif Brands