Category: Pricing
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The Pain of Price
→ Listen to the Thunq Podcast Episode for this articleHave you ever applied an ointment to a wound and felt no sting? When this happens, we often wonder if the ointment is actually working. The same psychology applies to toothpaste. When companies first introduced non-burning formulas, consumers doubted their effectiveness. To fix this, brands reintroduced…
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Low Price Fallacy
As inflation further plagues consumers, many retail brands with a low price position in the market are paying the price. If you know me, you know I’m not the biggest fan of low-price positioning when it comes to brands. To me, it’s a harmful position that harms the business owner(s), staff, and customers. The immediate…