Category: Behavioral Science
-
Agentic Apple
Apple has been campaigning for some time now with a focused message: privacy. I’ve said this before, but it bears repeating—this is not a coincidence. Apple has deliberately and proactively positioned its brand as synonymous with privacy. But at the heart of this is something even more powerful: trust. When Apple first leaned into privacy,…
-
Affordance Alchemy
As I’ve said before, price is subjective. $100 to one person may be nothing, while it can be a lot for another. This is true for activities as well. Hiking a mountain may seem impossible for one person but a rather doable challenge for another. Running a 5k may seem like getting a tooth pulled…
-
The Pain of Price
→ Listen to the Thunq Podcast Episode for this articleHave you ever applied an ointment to a wound and felt no sting? When this happens, we often wonder if the ointment is actually working. The same psychology applies to toothpaste. When companies first introduced non-burning formulas, consumers doubted their effectiveness. To fix this, brands reintroduced…
-
Retail Experiences
Experiences are paramount to building any brand. These memories influence and even form the perceptions we have. This is exactly why PTSD and minor trauma can greatly affect your perception of something. Perhaps a fear of dogs after a bad experience with one in your childhood or a fear of driving if you experienced an…
-
The Personal Future of Customization
Technology has brought great advancements for customization and personalization. This has helped businesses of all sizes whether service-based or product. We experience customization on a daily basis. Whether that’s the toppings you like to get on your frozen yogurt or your choice of protein or beans on your chipotle bowl this can even be expanded…
-
Wepartment Store
America has evolved over the decades and commerce has adapted. What’s the next phase for retail brands?