Category: Behavioral Science
-
Retail Experiences
Experiences are paramount to building any brand. These memories influence and even form the perceptions we have. This is exactly why PTSD and minor trauma can greatly affect your perception of something. Perhaps a fear of dogs after a bad experience with one in your childhood or a fear of driving if you experienced an…
-
The Personal Future of Customization
Technology has brought great advancements for customization and personalization. This has helped businesses of all sizes whether service-based or product. We experience customization on a daily basis. Whether that’s the toppings you like to get on your frozen yogurt or your choice of protein or beans on your chipotle bowl this can even be expanded…
-
Wepartment Store
America has evolved over the decades and commerce has adapted. What’s the next phase for retail brands?