Author: Reilly Newman
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Retail Experiences
Experiences are paramount to building any brand. These memories influence and even form the perceptions we have. This is exactly why PTSD and minor trauma can greatly affect your perception of something. Perhaps a fear of dogs after a bad experience with one in your childhood or a fear of driving if you experienced an…
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Retail Theory
The appearance of retail has evolved over the decades, the next chapter goes beyond just looks. The size of the building, the way it’s organized, the offerings continually rotating, and technological advances. These are the WHATs and HOWs of retail, the new phase of retail emphasizes the WHY. As consumer behavior continues to evolve, retailers…
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Theming Retail
As we went from ride to ride at our local fair, I was noticing the themes that encapsulated each ride. My young daughters and their friends would quickly refer to each one as that theme to reference the ride. From the one with the giant swinging boat that was “Pharaoh’s Revenge” to the basketball-themed one…
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Low Price Fallacy
As inflation further plagues consumers, many retail brands with a low price position in the market are paying the price. If you know me, you know I’m not the biggest fan of low-price positioning when it comes to brands. To me, it’s a harmful position that harms the business owner(s), staff, and customers. The immediate…
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The Personal Future of Customization
Technology has brought great advancements for customization and personalization. This has helped businesses of all sizes whether service-based or product. We experience customization on a daily basis. Whether that’s the toppings you like to get on your frozen yogurt or your choice of protein or beans on your chipotle bowl this can even be expanded…
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Wepartment Store
America has evolved over the decades and commerce has adapted. What’s the next phase for retail brands?